Table of Content

E-CRM : A New Dimension Effecting Indian Banking Industry
Ridhima Sharmai

Challenges of Online Advertising : A Consumer Perspective
Seema Singh, Sarika Ahlluwalia

Customer Perception towards Mobile Wallet with reference to Paytm
Anjali Ahuja, Sakshi Anand

Nuances of Brand Loyalty
A. R. Mishra, Subhojit Banerjee

Analysis of the Intensity of Competition in the Indian Mutual Fund Industry
Smiti Jhajj

Impact of Corporate Governance on Profitability of Banks : A Study on Listed Indian Banks
Somen Mitra, Avijit Bakshi

Perceived Organization Prestige, Perceived CSR and Intention to Stay in Hospitality
Chanda Gulati, Ankit Parashar

Assessing Tourists Satisfaction towards “Golden Triangle” as an Option to Promote Heritage Tourism Products
Ruchika Kulshrestha

Assessment of Barriers to Total Quality Management in Manufacturing and Service Industry
Monika Sethi, Shweta Bajaj, Monica Khurana

Implementation Issues of ERP Model : A Case of Municipal Corporation of Delhi
Vilender Kumar, Sanjay Kumar Gupta