Dr. Suryanarayana Alamuri is a Former Dean, Faculty of Management, from Osmania University (O.U), Hyderabad and presently working as Adjunct Professor in Business Management, at St. Joseph’s Degree and PG College. He was the Chairman, Board of Studies, Dept. of Business Management, OU. He obtained Ph. D in Management from OU and received Life Time Achievement Award in person from AICTE recognized Institution Innovation Council (IIC). He is a recognized Certified Mentor—Management Education. Listed in MARQUIS Who’s Who® 2012 (29th Edition). He is a recipient of MTC Global Top 50 Global Guru Award-2023 and IKON (HR Dronacharya Award–2018 and “Best Professor in Human Resources Management” Global Award from WORLD EDUCATION CONGRESS-2012 and Fellowships from WBI, Australia and also from AGBA, USA, and FISM. Senior Member of IEDRC, Hong Kong, Associate Member, SIBR, Bangkok, Thailand and Authored Two International Books and published by Westbury Publishing Ltd., Nottinghamshire, England and a Textbook on Costing from Wisdom Publications. He is a Life Member of several professional bodies such as HEF, GMTC, HMA, NHRD, ICBE, GEG. Twenty Five Ph. Ds and several M. Phil Research Degrees were awarded under my research supervision till date. Recipient of Best RIBER (Hong Kong) Best Paper Award on Two Occasions. Has several publications in Scopus, ABDC, and UGC Care-Listed Ivy League Journals. Visited several countries in Europe, UK, and UAE and travelled to Japan, Australia, England, Singapore, Malaysia, Thailand, Mauritius, Indonesia, Sri Lanka, Bhutan, Nepal, and Bangladesh. Presented over 220 Papers in International Conferences/Seminars alone. Authored Two more Textbooks titled (i) Digital Marketing: Text and Cases and (ii) Integrated Marketing Communication Systems in the marketing domain.