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Current Issue

Anusandhan The Research Repository of GIBS
Volume-7, Issue-2, July 2025
EISSN – 3107-5657 (Online)
ISSN 2581-9968 (Print) and RNI No. : DELENG/2018/76865

Published By- Sh. Ram Niwas Jindal, Gitarattan International Business School

 

 

AI-Driven Innovations and their Influence on Smartphone Consumer
Dr. Urvesh Chaudhery, Atul Gupta

Reimagining HR: The Role of AI and Automation in Shaping Tomorrow’s Workforce
Dr. Abhijit Das, Anupama Pandey

Decoding The Indian Stock Market: The Role of Macroeconomic Fundamentals
Dr. Kanaka Balasubramanian, Ayush Chauhan

A Study on Conusumer Satisfaction with Levi’s Strauss in Sector 11, Dwarka, Delhi
Dr. Manju Pathania Biswas, Bobby Singh

A Comprehensive Analysis of Digital Word-of-Mouth Communication and It’s Influence on Brand Recognition and Corporate Image
Dr. Mamta Rani, Ishika Verma

Foreign vs Local Brand: Understanding Consumer Perception
Dr. Manisha Kaushal Arora, Janki Kadam

Understanding the Psychological Triggers Behind Quick E-Commerce Transactions
Ms. Pushpa Prajapati, Shruti Kumari

Determinants of Individual Financial Decision-Making Behaviour: An Empericial Investigation of Pyschological, Economic and Demographic Influences
Ms. Vandana Rastogi, Sumedha Popli

An Analytical Study on Consumer Perception Towards Amul Dairy Products
Ms. Karishma Jain, Sujal Jain

Bridging Gap Between Academia and Industry: A Case Study on Skill-Based Financial Training Through Chartered Accountancy Internship
Ms. Geeta Khari, Mayank Gupta

Workplace Expectations of Gen Z: Insights From Management Studies
Ms. Shipra Bhutani Uppal, Himshikher Verma

An Emperical Investigation of Work-Life Balance and Employee Satisfaction: A Comprehensive Analytical Study
Ms. Namrata Jain, Aayush Dhoundiyal

The Role of Traditional Practices in Environmental Conservation, Social Sustainability and Mental Well-Being: A Systematic Literacture Review
Ms. Bhawana Sharma, Niyati Sharma

The Zomato Phenomenon: An Anlaysis of It’s Marketing Strategies and Business Model
Ms. Hema Rani, Jay Malhotra

The Role of Digital Marketing in Marketing of Goods and Services: A Comprehensive Study
Ms. Ravleen Kaur, Vasu Arora

Corporate Governance for Startups: Practices, Challenges and Pathways to Growth
Ms. Ramandeep Kaur, Tanisha Chahar

CSR and Renewable Energy: Promoting Sustainable Business Practices
Ms. Komal Sharma, Kashish Goyal

Effectiveness of The UN High Commissioner for Refugees: A Comprehensive Analysis
Dr. Kalpana Devi, Srijana Bhardwaj

Combating Gender Stereotypes in Rape Trials: A Critical Analysis of Judicial Attitudes and Victim Perception
Ms. Nishtha, Pranav Raj

A Critical Analysis of the Scope of Right to Informative Act, 2005 with Special Reference to Private Entities
Ms. Prachi Sharma, Kavya Kapoor

Rewriting Refugee Law: A Policy Agenda for Climate-Driven Mobility
Ms. Muskan Grover, Srishti Arora